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According to MailChimp, e-commerce companies average a 16.87% open rate with their emails. This means that despite what some people might consider spam, almost 1 out of 5 of your customers will open emails they're receiving from your brand. Yet, when most companies think about improving the performance of their e-commerce email marketing, they ask questions such as: How can we design a better email template? How can we write more engaging subject lines? How can we create better copy within each email? There is no doubt that answering these questions correctly can bring about improvements in your e-commerce email...

This post is written by Dan Scudder, VP Business Development at Privy, a platform specialized in driving email list growth through website popups and landing pages. Growth Spark has partnered with Privy to bring their technology and free Shopify app to our clients. Having an email list is a great way to build long-term customer relationships. At Privy, we help businesses more rapidly grow their email list with easy website popups and landing pages. We often get questions related to email, and one of the most common threads is “I don’t understand who is in my email list”. So we...