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Which enterprise level e-commerce platform is better? When it comes to building a website, there are many things to consider. Who should host your website? What theme should you use? What should the layout of certain pages be? What kind of user flow should you design? Should you build and design your website in-house or should you hire an agency? Add in a bunch of e-commerce variables -- inventory, products, product variations, categories, shopping carts, payments, discounts, promotions, shipping, social selling, and more -- your head starts to spin! That’s why choosing the right e-commerce platform can make a big...

To Be (Custom) or Not to Be (Custom)

To Be (Custom) or Not to Be (Custom)

Ross Beyeler

I've had hundreds of conversations with companies considering a new / redesigned website. One of the most frequent questions I've heard from those interested in using a content management systems or shopping cart platform such as WordPress, Shopify, Drupal, Joomla or BigCommerce is the following: Why should I pay $20,000 (or whatever equivalent) to design a custom website when I can spend $100 and a few hours configuring a pre-built Premium Theme? It's an important question to ask and can cost thousands if answered incorrectly - either in an over-built expensive custom site or a generic-looking pre-built site that doesn't...