Shopping Cart

Your cart is currently empty.

Continue browsing here.

Enable cookies to use the shopping cart

Cart Updated
Variant Title has been added to your shopping cart.    View Cart   or   Checkout Now
Variant Title has been removed from your shopping cart.


From the perspective of any business, there are two sides to every customer: the unique individual that purchases your products or services, and the data they represent in the larger context of your company’s overall performance. These two ideas don’t gel very well, but they can with the help of technology, monitoring, and systematizing a few key components of the business. By combining quantitative information about customer activity with qualitative details about preferences, you create a “customer story” that combines both sets of data into something useful for both the sales floor and the analyst’s report. We call this method...

Customer data can get a bit unruly. With so many numbers flying around, it can be tough for leaders to make heads or tales of what it actually means for customers, or even figure out how all the information fits together in a cohesive picture of company performance. To overcome this challenge, companies need systems in place to aggregate and interpret data - and that’s where an E-Commerce Lifecycle Platform (ECLP) comes in handy. In an article I wrote for The Future of Commerce, I assembled a three step process for identifying your company’s needs and putting everything together in...

As an expansion on a previous post regarding the calculation of Gross Profit per Visitor, we wrote a piece for Power Retail that provides a step-by-step breakdown on configuring your Google Analytics account to calculate Gross Profit per Visitor.Read the full article here: How to Configure Google Analytics to Calculate Gross Profit Per Visitor