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When it comes to User Experience Design, a common first step in defining your website's strategy is to create a profile of your target audience. Typically companies will focus on the demographics and psychographics of their target audience as a way of creating a 'profile' for each primary type of user that will interact with their website. These profiles differentiate users by gender, age, education, etc. Segmenting users by demographics is a helpful way to think about the differing ways the site should be structured and designed. However, limiting profiling to just demographics overlooks the influence the 'buying process' has...

It's Tuesday morning and your eyes glaze over as endless data pours down your screen leaving you more confused than you started. Someone told you that you need to understand your e-commerce metrics and suggested you 'dig through the data' but Google Analytics is a foreign language with no translator in site. You've created an amazing product or brand that's really starting to resonate with people but you're not sure how to continue driving growth for your e-commerce business. All of this can be pretty overwhelming. We're big fans of trying to distill the complexities in e-commerce down to the...

We recently wrote an in-depth piece featured by Mobile Commerce Daily that discusses the top characteristics to consider when reviewing a mobile payment platform for your retail business including: Payment Processing Point-of-Sale Interface Inventory Management Product Analytics Customer Analytics Loyalty Programs Shopping Cart Integration Turnkey Versus White-Label Payment Devices Payment Technologies Pricing Read the full article here: How Retailers Should Select Their Mobile Payment Platform