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Blog

Shopify ecommerce entrepreneurs need to protect their businesses from a variety of types of fraud, but it's possible to go too far. These tips will help you take a balanced approach that keeps your store safe, and your customers happy.

E-Commerce marketing can be a tricky beast. There are so many different channels to reach our customers, it's hard to decide how to spend our marketing time and dollars. It's even harder to determine the ROI that we get on investing that time or money, especially when we're marketing a number of different products, across a variety of channels and to a diverse audience. In order to improve that ROI, we need to focus our marketing efforts around more specific products, channels and audiences.In an effort to help our clients improve their e-commerce marketing, we've often prescribed a 'campaign-driven' approach....

There are four metrics that drive growth for e-commerce companies: traffic, conversion rate, order size and margin. These metrics are enhanced by improving the customer experience across each interaction your customer has with your brand. These interactions are had across the customer's entire buying journey. We've created a framework to analyze this journey called the E-Commerce Customer Lifecycle. This framework breaks the customer e-commerce experience into five key areas: acquisition, conversion, fulfillment, retention and measurement. Each of these areas have their own 'touch points' or points of customer interaction inherent in them. Improving the customer e-commerce experience stems from improving...

According to Brainshark, a leading e-commerce video marketing and technology company, 52% of marketing professionals worldwide name video as the content type with the best ROI. This, along with a laundry-list of other encouraging video statistics, should whet the appetite of any e-commerce marketer. In this article, we explore four steps to utilizing video as part of your overall e-commerce marketing strategy: Planning Your Video One of the first decisions to make with regards to e-commerce video marketing is the theme or focus of your video. Video, just as writing, is a storytelling device that can be used in a...

According to MailChimp, e-commerce companies average a 16.87% open rate with their emails. This means that despite what some people might consider spam, almost 1 out of 5 of your customers will open emails they're receiving from your brand. Yet, when most companies think about improving the performance of their e-commerce email marketing, they ask questions such as: How can we design a better email template? How can we write more engaging subject lines? How can we create better copy within each email? There is no doubt that answering these questions correctly can bring about improvements in your e-commerce email...