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When was the last time you looked into someone's eyes? Chances are it's been a while since every man, woman, and child seems to have their face glued to a smart phone. Mobile is taking over the web space and it's not waiting up for your comic sans font, color gradients, or flash intro.The most important question isn't if you should be thinking about mobile; it should be whether to have to a native mobile app, mobile responsive site, or dedicated mobile site.Define:Mobile applications come in 3 flavors: native app, web app, and hybridnative apps: Downloaded from a marketplace such...

Intern's Review of Branding

Intern's Review of Branding

Ross Beyeler

After being chosen to become part of Growth Spark’s team, I was invited to a business dinner where we would talk about branding and future company goals. We all brainstormed sat around, ate Thai and talked about what the word brand meant to all of us.For me, branding is, an identity of a product, service, or business.First, gathering the fuel from our brainstorming the question we have to ask ourselves is, what is the problem and how should we solve it. The information we explored, we concluded that the next phase of our research and development clearly understands what branding...