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Blog

Story-Driven Design Theory Featured by Yahoo

Story-Driven Design Theory Featured by Yahoo

Ross Beyeler

We wrote an article on story-driven design that has received a bit of circulation, recently being featured on the Yahoo Small Business. This article goes into the concept of using strong narrative as the forefront of your website's content and design strategy.Read the full article here: Stop Selling Products and Start Selling Stories

Thinking About Mobile Context Over Content

Thinking About Mobile Context Over Content

Ross Beyeler

We recently authored an article for Agency Post that shares our views on mobile design. Although there are a number of best-practices on the technical side of mobile design, we feel that effective mobile experiences start with understanding the context in which your user is accessing your website. This article runs through a few scenarios where context heavily affects content and how one might accommodate that with design.Read the full article here: When It Comes to Mobile Think Context, Not Content

The Business Case for Thinking Mobile

The Business Case for Thinking Mobile

Ross Beyeler

In today's world it is vital for any modern business leader to be able to respond appropriately to the challenges and opportunities created by rapidly-evolving technology and increased mobility. Both phenomena have elevated the value of our most fluid possessions, which are arguably our smartphones and tablets. It should be no surprise then that in 2013 we are beginning to experience the web in the context of mobile devices more often than on our desktop computers.In response to this trend, businesses should adapt their web presence to be as comprehensive of a user experience on mobile phones as it is...

Understanding Fonts and the Web

Understanding Fonts and the Web

Ross Beyeler

For those of us who aren’t Typophiles (typography-philes) who spend their days playing Cheese or Font, understanding the role of fonts in designing, building, and maintaining a website is probably an afterthought. Luckily, however, there are already enough people out there who obsess over typography as an art form.  Here we will explain all you need to know about managing your web fonts without getting into the nitty-gritty of serifs and kerning.  It’s important to know know more about implementing custom fonts to you’re not stuck with Arial and Helvetica as your only options. Although fonts seem to come in...

I was recently teaching an evening class on "Setting up a Website for a Small Business" and was approached by a student after our session ended. The class was focused on many of the technical aspects of setting up a website: choosing a hosting provider, choosing a content management system, installing a theme and customizing your theme. The student, who will call Samantha, had a very important question: "What should I say on my website?" Given the class's technical focus, content strategy wasn't really something we dove deep into. Frankly, Samantha's question was quite loaded but nonetheless I wanted to...