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Blog

To Be (Custom) or Not to Be (Custom)

To Be (Custom) or Not to Be (Custom)

Ross Beyeler

I've had hundreds of conversations with companies considering a new / redesigned website. One of the most frequent questions I've heard from those interested in using a content management systems or shopping cart platform such as WordPress, Shopify, Drupal, Joomla or BigCommerce is the following: Why should I pay $20,000 (or whatever equivalent) to design a custom website when I can spend $100 and a few hours configuring a pre-built Premium Theme? It's an important question to ask and can cost thousands if answered incorrectly - either in an over-built expensive custom site or a generic-looking pre-built site that doesn't...

I was recently teaching an evening class on "Setting up a Website for a Small Business" and was approached by a student after our session ended. The class was focused on many of the technical aspects of setting up a website: choosing a hosting provider, choosing a content management system, installing a theme and customizing your theme. The student, who will call Samantha, had a very important question: "What should I say on my website?" Given the class's technical focus, content strategy wasn't really something we dove deep into. Frankly, Samantha's question was quite loaded but nonetheless I wanted to...

How To Ensure Failure or Choose to Avoid It

How To Ensure Failure or Choose to Avoid It

Ross Beyeler

We recently published an article with the Global Business Hub section of Boston.com on five ways to ensure your company's website will fail. Obviously we don't want anyone's website to fail, but with a littleĀ tongue-in-cheek, we point five of the common areas we seeĀ companies missing the mark with their websites including: Not providing a clear call to action Neglecting mobile & tablet users Not investing in high-quality multimedia Not using a Content Management System Forgetting about it as soon as you launch Read the full article here: 5 Ways to Ensure Your Company's Website Will Fail