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Launch: Joe Grooming

Launch: Joe Grooming

Rebecca Gatesman

Joe Grooming is a high-end producer of naturally sourced men’s grooming products. We took their vision and made it reality in a brand new Shopify design that reflects their minimalist but luxurious aesthetic.

When it comes to User Experience Design, a common first step in defining your website's strategy is to create a profile of your target audience. Typically companies will focus on the demographics and psychographics of their target audience as a way of creating a 'profile' for each primary type of user that will interact with their website. These profiles differentiate users by gender, age, education, etc. Segmenting users by demographics is a helpful way to think about the differing ways the site should be structured and designed. However, limiting profiling to just demographics overlooks the influence the 'buying process' has...