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Groupon: Deal-Maker or Business-Breaker?

Groupon: Deal-Maker or Business-Breaker?

Ross Beyeler

This following is a guest post written by Mark Pedersen. Mark is a Boston-based digital marketing strategist and blogger who shares his insight about how small businesses can strategically use Groupon.The story is a familiar one. A small business owner is looking for that one thing that will make his business pop. He's got a great service business that people love once he can get them to try it. His digital marketing strategy is working - but that takes time.Enter the almighty Groupon. This deal-of-the-day site has been making major waves recently. Businesses large and small are hopping on the...