When you first set up your Shopify store, you’re asked to make a lot of decisions. One of the hardest calls you’ll have to make early on is deciding between a pre-built or custom Shopify theme. The look and feel of your store will have a huge impact on how successful it is, both in the near and long term future. Whether you decide to go with a pre-built theme or you invest in a custom design, know that each have merits as well as downfalls, and it’s up to you to decide what’s best for your business. Because this...
