Shopping Cart

Your cart is currently empty.

Continue browsing here.

Enable cookies to use the shopping cart

Cart Updated
Variant Title has been added to your shopping cart.    View Cart   or   Checkout Now
Variant Title has been removed from your shopping cart.


Most businesses, especially those operating solely online, collect and analyze mountains of data on their customers (and sometimes prospective customers too). These metrics, though, in all of their detail about click-throughs, page views, and cart abandonment, can cause business owners and managers to overlook something critical - that it represents real people. Companies may spend massive time and effort pouring over email marketing statistics to determine the best ways to engage customers or increase traffic to their blog, but are they thinking about that customer’s overall relationship with the company? Are they combining the email data with the purchase history,...

For those who know me, I fall under the "process-oriented and data-obsessed" class of entrepreneurs (typical for those in the web-tech space). One of the most important decisions I've made since founding Growth Spark has been implementing a customer relationship management (CRM) software to track our sales activities. The data gathered a year after implementing the CRM: 480% increase in sales-driven revenue. Is that entirely driven by the CRM alone, certainly not, but I can tell you that it's made me unbelievably more efficient in my sales process. In this article, I'd like to explain why you should consider using...