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Blog

We were recently interviewed by Bill Siwicki of InternetRetailer.com alongside Eric Freedman, VP of Sales and Marketing at AeroLife on the responsive redesign of the AeroLife website. During the interview, we discussed the approach we took on the project including the close collaboration with Eric's team and focus on creating a unique user experience. Bill also profiled some of the analytics and highlighted the successful 300% mobile conversion increase.Read the full article here: Here's a Site Design Pitch: Bubbles for Nomads

This past Wednesday we gave a presentation on Conversion-Optimized Design at Harvard University. The presentation was made possible thanks to the Harvard Web Working Group, a loose association of designers and developers working within the various organizations and facilities of Harvard.The focus of the talk was addressing how businesses and organizations can use tools and techniques to understand their online audience and their motives. The talk also covered broad considerations necessary for organizations intending to implement a conversion-optimizing system into their workflow. Conversion-Optimized Design We began with an overview of conversion, defining it as an action. While it's true that,...

We were recently interviewed by Kristin Dziadul of BostInno on how we approach driving lead generation in our website design work. We discussed our SEEK Methodology and how the focal point of a website needs to be on the customer experience. This experience stems from digging deep into the emotions, motivations and inspirations the target user will experience while interacting with the website.Read the full article here: Growth Spark Ignites Lead Generation with Website Redesign

This post was written by Alex Ramirez, one of our two summer marketing interns. With no prior experience in web marketing, Alex utilized Growth Spark's SEEK Conversion Methodology to generate organic traffic for his now popular techno dance website. Growth Spark recently gave a presentation at the Boston Design Center on their SEEK Conversion Methodology. SEEK (Sourcing, Engagement, Enactment, Knowledge) is Growth Spark's conversion strategy designed to help business owners reach out to their target audience, engage them with authoritative content, encourage them to fulfill conversion goals and analyze their online behavior. Using this same method, I started and operated...

Online Marketing for the Design Industry

Online Marketing for the Design Industry

Ross Beyeler

[caption id="" align="alignleft" width="250" caption="Inside the Boston Design Center Dream Home"][/caption] On Wednesday, August 18th, Growth Spark will be giving a one hour presentation at the Boston Design Center, covering online marketing tactics for the design industry. This will be our third talk this year, following our previous two at Babson and Roomscapes. The focus of the talk will be our SEEK Conversion Methodology, which we use to educate business owners about the importance of Sourcing traffic, Engaging visitors, Enacting conversion goals and gaining Knowledge through visitor tracking and reporting. As with every presentation, we'll cover both best practices as...