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Blog

Great Content Is More Than Writing

Great Content Is More Than Writing

Ross Beyeler

We all know that the best marketing efforts are supported by awesome content, but “content” can be a whole lot more than just the words you write. To create a total narrative that supports your company’s style, message, and the products you want to sell, your content should expand beyond language alone. In an article for The Future of Commerce, I put together a list of five ways online companies can create content that is going to solidify their brand identity and provide valuable information to customers and prospects. Check out the list here!

Your Content Needs Strong Bones

Your Content Needs Strong Bones

Ross Beyeler

Developing quality content is important, sure, but so is getting it in front of the right audience. Since both take a fair amount of time and effort to accomplish, you can shave off some writing time by repurposing your best content to suit multiple audiences. In a recent article for The Agency Post, i discussed my strategies for doing just that. One of the key components of my approach is building content skeletons - creating a framework for an article or presentation that remains consistent across different versions, ready to be “fleshed out” to be presented to a specific audience....