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Blog

Launch: HumanCentric

Launch: HumanCentric

Rebecca Gatesman

HumanCentric designs and manufactures elegant and convenient home and office products that make life easier and work more productive. We're so excited to announce the launch of their first direct-to-consumer e-commerce site!
Launch: Assouline

Launch: Assouline

Rebecca Gatesman

Assouline is a luxury book publisher that creates gorgeous pieces fit for the most exquisite coffee tables, as well as accessories and chic furniture. We collaborated to overhaul their site to give customers a taste of the high quality workmanship they can expect from the brand.
Intern's Review of Branding

Intern's Review of Branding

Ross Beyeler

After being chosen to become part of Growth Spark’s team, I was invited to a business dinner where we would talk about branding and future company goals. We all brainstormed sat around, ate Thai and talked about what the word brand meant to all of us.For me, branding is, an identity of a product, service, or business.First, gathering the fuel from our brainstorming the question we have to ask ourselves is, what is the problem and how should we solve it. The information we explored, we concluded that the next phase of our research and development clearly understands what branding...

I had been looking for a summer internship earlier in the summer when I found that Growth Spark was offering one. I was interested in web marketing and thought the internship would be a great opportunity for me. I applied and was fortunate enough to be chosen as a new intern. To get familiar with the company, I was invited to a business dinner, where we discussed the company, our goals, and some details about the internship. The heart of the discussion revolved around branding.Branding refers to establishing the identity or image of a company. It can be as simple...