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To start receiving valuable feedback, the key is to make it easy and convenient for your customers. Let’s take a look at eight different ways you can invite your customers to submit feedback from your Shopify site.
This is the last article in our six-part series on the E-Commerce Customer Lifecycle (ECL). Website analytics is the foundation that supports every other stage of the ECL. It tells you what is working and what isn’t working, and gives clues on how to improve.

E-Commerce marketing can be a tricky beast. There are so many different channels to reach our customers, it's hard to decide how to spend our marketing time and dollars. It's even harder to determine the ROI that we get on investing that time or money, especially when we're marketing a number of different products, across a variety of channels and to a diverse audience. In order to improve that ROI, we need to focus our marketing efforts around more specific products, channels and audiences.In an effort to help our clients improve their e-commerce marketing, we've often prescribed a 'campaign-driven' approach....

It's Tuesday morning and your eyes glaze over as endless data pours down your screen leaving you more confused than you started. Someone told you that you need to understand your e-commerce metrics and suggested you 'dig through the data' but Google Analytics is a foreign language with no translator in site. You've created an amazing product or brand that's really starting to resonate with people but you're not sure how to continue driving growth for your e-commerce business. All of this can be pretty overwhelming. We're big fans of trying to distill the complexities in e-commerce down to the...

From the perspective of any business, there are two sides to every customer: the unique individual that purchases your products or services, and the data they represent in the larger context of your company’s overall performance. These two ideas don’t gel very well, but they can with the help of technology, monitoring, and systematizing a few key components of the business. By combining quantitative information about customer activity with qualitative details about preferences, you create a “customer story” that combines both sets of data into something useful for both the sales floor and the analyst’s report. We call this method...