Shopping Cart

Your cart is currently empty.

Continue browsing here.

Enable cookies to use the shopping cart

Cart Updated
Variant Title has been added to your shopping cart.    View Cart   or   Checkout Now
Variant Title has been removed from your shopping cart.

Blog

Your Content Needs Strong Bones

Your Content Needs Strong Bones

Ross Beyeler

Developing quality content is important, sure, but so is getting it in front of the right audience. Since both take a fair amount of time and effort to accomplish, you can shave off some writing time by repurposing your best content to suit multiple audiences. In a recent article for The Agency Post, i discussed my strategies for doing just that. One of the key components of my approach is building content skeletons - creating a framework for an article or presentation that remains consistent across different versions, ready to be “fleshed out” to be presented to a specific audience....

Career Trajectories Are Changing

Career Trajectories Are Changing

Ross Beyeler

I do a lot of thinking about career development, and being in the internet industry (and doing some hiring myself), I’ve seen firsthand how skill sets have started to overshadow the old job qualifiers of employment and educational history.Career trajectories have changed from 30 years with the same old company to short stints where both the employee and the employer are looking to get something out of the relationship. Employers want the specific skills they need, and employees want a chance to expand their skill sets - to bring to the next place they work.Based on my personal experience as...

The Growth Spark team recently put together an article The Agency Post, titled Tips for a Bulletproof Responsive Website. Among the list of tips, we use our own site as example of a “mobile-first approach” to web design. This approach was more than just scaling for small screens, and incorporated how people would actually be using the site, regardless of device. The article covers tips for maximizing both resources and user experience across phones, tablets, and desktop browsers. For the rest of the tips, read the full article here.

We recently published an article on Agency Post that analyzes a growing trend in web design: Single Page Websites. In this article we run through the pros and cons of a Single Page Website and why we at Growth Spark ultimately decided to re-design our own website using this approach.Read the full article here: Where Have All the Pages Gone? What You Need to Know About Single Page Websites

Thinking About Mobile Context Over Content

Thinking About Mobile Context Over Content

Ross Beyeler

We recently authored an article for Agency Post that shares our views on mobile design. Although there are a number of best-practices on the technical side of mobile design, we feel that effective mobile experiences start with understanding the context in which your user is accessing your website. This article runs through a few scenarios where context heavily affects content and how one might accommodate that with design.Read the full article here: When It Comes to Mobile Think Context, Not Content