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In Part 1 of our Guide to Content Planning we covered the basic concepts of Content Planning. We also discussed best practices regarding Sitemaps and their importance in taking inventory of your site’s content and understanding its structure. Here in Part 2, we’ll be discussing Content Audits, a process of determining which content on your site has a positive impact on your e-commerce site’s SEO, and just as importantly, your customers’ online shopping experience! Content Audit Conducting a Content Audit is similar to living in a town that requires you to sort your recycling, you’ll be placing your site content...