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Social Commerce: How to Sell on Houzz using Shopify

Social Commerce: How to Sell on Houzz using Shopify

Social Commerce: How to Sell on Houzz using Shopify

Houzz Logo

Houzz is a “visual community for homeowners and home professionals.” Why does this matter to a Shopify store owner like you? Well at its core, Houzz is a marketplace specializing in home remodeling and design. This makes it a perfect platform for selling kitchen, bedroom, and other household furniture and products. If you specialize in this area, you’ll definitely want to look into showcasing your products on Houzz.

In this article, we’ll show you how to optimize your products to best meet Houzz’s standards and how to integrate the Houzz sales channel into your Shopify store. Following these best practices will get you started with selling your products on one of the world’s finest e-commerce marketplaces.

Integrating Shopify into Houzz

Shopify and Houzz Logos

Adding Houzz to your Shopify backend is done by way of the Houzz Shopify App. Following that link and clicking the large green “Get” button will start the installation. Alternatively you can head to the sales channel section of your Shopify admin backend. Once there, click on “Add sales channel” and choose Houzz from the presented list. Either way, Shopify will guide you through the rest of the process and you’ll be one step closer to selling your products on Houzz!

If you’re new to Houzz, the steps above will bring you through their seller agreement process, which is essentially their terms of service and how they attain more information on you and your business. If you have an existing seller agreement you’ll want to email Houzz so they can assist you with connecting your current Houzz listings with any applicable Shopify products.

Preparing Your Products

Example of a product photo on a white background and 'in-room'

Given the importance of visuals on Houzz, the first thing you’ll want to do is make sure you have product photos that meet their requirements. You can have up to five images per product on Houzz, and two of those must meet certain criteria. One photo must be of the product by itself, on a white background. Secondly, one photo needs to showcase the product within a room or related space. Those photos, and any others, must not contain watermarks, landmarks, or people. Make sure your photos are at least 400 x 400 pixels at a minimum. It’s not 2003 anymore so they should really be much, much larger than that!

Next you’ll need to prepare your product metadata, which is the information that defines and describes your products. This is done within your Shopify admin, where you normally edit such information. In order for Houzz to accept your products in their marketplace you’ll need to fill the following fields:

  • Name
  • Description
  • Product Type
  • SKU
  • UPC (if one exists)
  • Current QTY / Inventory Level
  • Price
  • Variants (if any)

Houzz will also want clearly defined product dimensions, shipping dimensions, and any lead times for custom-built products. Be sure that you include that information in your product description whenever possible. All of this is important as Houzz has a product review process they use to vet products for their platform. During this process, they will check for high quality photos, informative product titles and descriptions, and accuracy of all requisite data. There are some more specific guidelines to follow, but these basics should be enough to get you started.

Shopify Product Visibility Example

Finally, you’ll want to set the visibility of your applicable products to be shown on Houzz. This can be done by following these simple steps:

  1. From your Shopify admin, click Products
  2. Click a product's name
  3. In the Visibility section, click the checkboxes to show or hide a product from the Houzz channel
  4. Click Save.

Packing and Fulfilling Orders

Once the orders start rolling in, you’ll want to be able to identify those that come from Houzz. The main reason for this is to ensure that you include the packing materials that Houzz requires their sellers to use. By selling your products on Houzz, you not only agree to their 15% commission fee, but also to using the aforementioned materials. This includes a sticker for the outside of the shipping box, and an envelope that contains a thank you note and a Houzz-specific packing slip which you’ll print with each order. Houzz will send you the proper materials as part of your approval to sell on their platform.

Example of a Houzz order in Shopify

Any order that comes from Houzz will have a few indicators to help you identify them. The first is a note in the upper right “order details” section, noting that the order was imported from Houzz. Below that you’ll find two important bits of information in the notes field: The first is a link to the Houzz packing slip that you must print and include with the shipment, and the second is a Houzz order ID. This ID will be used when speaking with anybody at Houzz about that specific order.

This article is a part of our Social Commerce series. These articles highlight methods and best practices for improving your e-commerce sales through the use of various Shopify Sales Channels integrations such as Facebook, Twitter, Pinterest, and The Shopify Buy Button.