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Launch: NOBULL

Ross Beyeler


NOBULL is a footwear brand launched in 2013 by a pair of former Reebok employees. Specializing in training shoes with unique patterns, NOBULL has also expanded into apparel and accessories. With new products dropping every month, NOBULL always offers something fresh and exciting for their customers. They offer a “no bull” approach to their marketing: your of choice shoe won’t make you fitter, only you can do that!

Taking it to the Next Level

NOBULL was already using Shopify when they approached us to relaunch their e-commerce website. They enjoyed the experience of using Shopify, but had originally launched with a pre-built Shopify theme which didn’t quite demonstrate the story or aesthetic of NOBULL’s brand. This left them with a subpar user experience and a product-focused store that didn’t show their true values.

Developing a better experience required the installation of new apps and integrations, which meant we couldn’t develop on what would ultimately become their production store. That fact found us performing a Shopify-to-Shopify migration. This type of migration, perhaps surprisingly, comes with certain hurdles. They require careful planning and execution to ensure that everything is brought from the development store into the live Shopify store. Growth Spark is proud to say we were able to design and develop a new e-commerce experience for NOBULL while tackling all these problems!

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