Johnny Cupcakes is a Boston-based clothing brand started by John Earle, a.k.a. Johnny Cupcakes. They specialize in graphic tees adorned with pop-culture references, spoofs, and of course, cupcakes! Johnny Cupcakes was started over 15 years ago out of the trunk of Johnny’s ’89 Toyota Camry, where he’d sell his novelty collectible t-shirts to those in the know. Today, Johnny Cupcakes is an internationally recognized brand due to its once globe-spanning bakery themed retail stores and strong e-commerce presence.
A Fresh Coat of Frosting
Growth Spark’s prior work with Johnny Cupcakes has been some of our most fulfilling and award-winning projects to date, so when they approached us looking to freshen up their website, we were happy to oblige! Johnny Cupcakes had introduced new ventures to their brand-offerings that needed a place to live digitally, and their shopping experience was in need of a redesign.
The Johnny Cupcakes homepage now acts as a marquee for the various facets of the Johnny Cupcakes brand, from speaking engagements to custom merchandising, and of course highlighted products. This allows visitors to know at first glance just what Johnny Cupcakes has on offer!
With a refreshed shopping experience, customers are able to find products fast, thanks to a readily-accessible set of filters. These filters take place of large splash images which previously dominated the upper portion of collection pages on the Johnny Cupcakes Shop. Those splash images kept product “below the fold” and so this was a major improvement to product visibility. Making these changes brought a refreshing, yet familiar experience to the Johnny Cupcakes website leading into 2017!