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Launch: Cubii

Launch: Cubii

Launch: Cubii


Cubii screenshot

Cubii is dedicated to getting sitting people moving - without even asking them to get up. There’s a reason why they were ranked as one of the top gifts of 2017 by TIME: their ingenious solution, a hands-free elliptical that fits under your desk or sits unobtrusively on the floor, enables you to fit in exercise during otherwise stationary activities, like working at a desk or watching television. Their products are fully connected and able to sync with your favorite fitness tracker, and designed to be a beautiful addition to any room.

What We Did

When Cubii came to us, they had a website that was difficult to use and update, with outdated branding that confused incoming customers. Because their product is so unique, it’s critical that customers understand exactly what a Cubii is immediately, right on their homepage, instead of having to click through to any product listings.

Our first move was to create a Shopify website for Cubii, as their original website was built in a way that made any edits cumbersome. We then took the Cubii team’s vision and created a subtly animated home screen that displays the product at work in the background, while also adding in significant functionality to their website, namely full CMS control and Meteor Mega Menu (formerly Bacon Mega Menu).

Our Favorite Part

The design challenge that Cubii brought to us was communicating exactly what their product was, without having a complicated written explanation that would lose all but the most focused viewers. Our Creative Director, Andy Thayer, created the perfect solution: on the home page, after you see the initial animation displaying the product, your understanding of what the Cubii is grows as you scroll, as the background is a series of very short animations showing the Cubii at work. This provided a simple solution to what had seemed to be a complicated problem: showing customers how the Cubii worked in the real world, and helping them to imagine actually using it.

The Cubii is such an interesting, innovative and unique product - and it was a thrill to help it succeed! As designers, developers and, well, office workers, we really appreciate what this brand is doing for the average 9-to-5-er, and we had a great time working with their internal team to make sure their website was exactly on point with what they needed.