IdeaPaint is the first patented dry erase paint, the category inventor, and the industry gold standard. It was a long and winding road to success, and now the company is taking another leap forward with a new Shopify store.
Founded in 2002 by several Babson College students, IdeaPaint was conceived when the young entrepreneurs grew frustrated with covering their dorm walls in paper to write down their business ideas. As the paper became filled with writing, they had to tear it down and replace it with new sheets. The situation drove them to seek out a paint that could turn their dorm walls into dry erase writing surfaces - but no product existed. The idea for IdeaPaint was born.
The company describes it’s keystone product as “advanced chemistry, but profoundly low-tech.” But that advanced chemistry took years of trials with several different laboratories that claimed the concept was “impossible” before launching the first IdeaPaint product in 2008.
Today, IdeaPaint has more than 200,000 successful installations in 75+ countries, at some of the world’s most innovative companies.
Yet their previous WooCommerce online store was holding the company back from quickly and easily responding to their customers’ needs and interests. It was too complicated to edit products and collections, they didn’t feel in control of their marketing integrations, and had to rely on developers for simple day-to-day updates and site management.
It was time for a move to Shopify.
A Six-Week Migration to Shopify
IdeaPaint came to Growth Spark and asked us how long it would take to build a new site that would be easier to manage, and offer greater marketing functionality.
“No problem,” we said. “We can do that in less than two months.” In the end, it was finished in closer to six weeks.
IdeaPaint’s new Shopify site was constructed on a pre-built theme (Turbo), which allowed us to get things moving fast.
On its own, the theme already provides greater functionality than IdeaPaint had before, including pre-built integrations for:
- Email marketing
- Ad management
- Customer loyalty
- Pricing tools
- Promo tools
We also added a lot of customizations onto the basic theme to give IdeaPaint the full functionality they needed.
One of our favorite customizations is the custom quantity calculator. The customer types in the square footage of the space they need to paint, and the tool automatically calculates the increments of paint needed to maximize the price points. It makes it easier on the customer than trying to figure it out on their own.
The new IdeaPaint Shopify site launched in early October, and now we’re working together on phase two - adding more promotional tools to make it easier, faster, and more strategic for IdeaPaint to experiment with different sales markets and channels, and test out different promotional strategies.