Our “How To” guides are a series of articles demonstrating simple ways to implement common features for running a successful ecommerce business on Shopify. In this addition, we’ll teach you how to add a store locator to your online store, allowing your customers a quicker transition from an ecommerce experience to in-person.
In ecommerce, it often feels like conversion is everything. However, customers often still want that ‘in-store experience’, and so when that happens – you want to make it easy for them to move from your online store to your physical store(s). The easier it is for your target market to find a store location or retailer closest to them, the faster they become your customer.
Adding A Store Locator
It’s quick and easy to install a store locator in your Shopify store; just start in your Shopify dashboard by selecting ‘Apps’ from the menu on the left of your screen. This is where you’ll find all of the apps and widgets you have previously added or are currently using in your Shopify.
Once you’ve reached the ‘Apps’ section, select the ‘Visit Shopify App Store’ button in the top right corner. This will take you to the Shopify website, where you can search for the store locator app that you’re looking for.
There are a handful of store locator apps that you can choose from, however Stockist is the app that we recommend.
Stockist provides an easy to use interface, that feels right at home in Shopify. It features customization options that can fit your individual brand, along with great mobile-friendly functionality such as its geolocation capabilities.
After you search for the store locator app you’d like to add, select the “GET” button in green.
This will take you to a page that shares how the new app will interact with your Shopify and what it will access.
After you select ‘Install app’, in the bottom right corner, you will be able to learn more about the packages available. With Stockist, there are 3 plan options that you can trial for 2 weeks to see which works best for your business.
We recommend the ‘Plus’ option, as it provides helpful analytics along with map color customization to help match more seamlessly into the atheistic of your Shopify store.
Once you select an option to trial, continue through the easy to follow prompts until Stockist appears in your Shopify dashboard.
Select the ‘Stockist Store Locator’ by clicking on it to begin using the app in your Shopify. You will be brought to your Stockist dashboard. Select the blue button labeled ‘+ Add a location’ to begin using the store locator.
From here, you can fill in your store location information and begin customizing the app to fit within your Shopify store.
Now that you’ve added the app, you can use Stockist to customize the map interface to blend in with your brand and the design of your site. In addition to brand customization, Stockist provides flexibility within their marketing features. Allowing you to drive customers to a location-specific landing page, creating a more personalized experience, that gets your customers the exact information they need based on their current location.
Stockist is also our number one pick for store locator apps because of it’s global functionality, making it possible to integrate your locations from around the world. Along with its easy-to-use mobile features, it’s a great addition to your Shopify store, and also one that won’t interfere with your current or future code. Stockist can help you identify new opportunities, using analytics to learn where your customers are searching, and what target markets are most interested in your business.
And if you’re not finding what you need with Stockist, there are other Shopify store locator apps that you can check out, including apps by:
Adding a store locator is a great way to get your ecommerce customers into your brick and mortar locations, or help your customers find stores selling your products. However, it can also be a helpful tool that provides you further information on where your customers are coming from, literally.