Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about ‘shoppable Instagram galleries’ and how to add them to your online shop.
Adding a ‘shoppable Instagram gallery’ app to your Shopify store provides a way for you to tag your Instagram photos with direct links to the products featured within. This allows for your customers to shop for the items they see on display in your Instagram feed! The gallery you create can be curated to show a selection of photos or the entirety of your Instagram feed.
The importance of Instagram for an e-commerce company can’t be overstated. It’s the most purely visual social media platform available and it really shines at demonstrating the lifestyle and branding of your company and its products. Instagram users also make valuable customers, given that Shopify’s own data shows them to provide the 2nd highest average order values of any social media platform.
Below we’ll show you a step-by-step guide to integrating our preferred ‘shoppable Instagram gallery’ app, and the basics to configuring the app for your purposes.
Shoppable Instagram by Foursixty
Shoppable Instagram by Foursixty is our app of choice as it’s easy to set up, and easy to administrate. It also offers a wide variety of display and styling choices which allows for you to match your brand’s identity and style with ease!
Step 2: Create a Foursixty account
Step 3: Choose the subscription level that’s right for your e-commerce business.
- Core: This will get you all the most important features, including the ability to customize and moderate, as well as analytics and email support. This should be enough if you only require one gallery!
- Community: Includes everything found in Core, with the addition of features based around user generated content and displaying multiple galleries. Also includes phone support!
- Complete: Includes everything found in Community, with the added ability to created product specific Instagram galleries. Also includes customization support!
Step 4: Authorize your Instagram account
Step 5: Connect your Instagram feed
Step 6: Create your Shoppable Instagram Page
You have two choices here, the first (“No Thanks, I’ll put in the code myself”) will require you to create a Page through your Shopify admin and manually paste the required Shoppable Instagram code within its HTML.
The latter option (“Yes, create my shoppable Instagram page”) will do the work for you. If you plan on following Steps 7-10, you’ll have to later edit the created page to replace the code snippet to ensure your changes are visible on your site.
Step 7 (optional): Choose your layout option
Full Page (Grid)
Full Page (collage)
Step 8 (optional): Customize your hovers
Step 9 (optional): Customize your call to action
Step 10 (optional): Customize your fonts
Step 11: Paste the code into the HTML of the page you created during Step 6
That’s it! You can now visit the page you’ve created to see your ‘shoppable Instagram gallery’! The only thing missing now is creating the actual ‘shoppable’ part, which we’ll guide you through now!
Creating Shoppable Images
Step 1: Choose a photo which you would like to make ‘shoppable’, and click the “Tag Products” button
Step 2: Click on the area of a photo which contains a product and add the relevant information including the URL of the product and a specific call to action for said product.
Step 3: Profit! Your customers can now click on the products in your gallery to shop for those items directly!
Just repeat these steps for each product and photo in your gallery and you’ll have an enagaing shopping experience set up for your customers in no time!
Additional Shoppable Instagram Gallery Apps
Here are some other options for ‘shoppable Instagram gallery’ apps if Shoppable Instagram doesn’t suit your needs: