Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about product reviews and how to add them to your online shop.
Product reviews, sometimes referred to as “customer reviews” or “customer testimonials”, are an excellent way to build customer trust and increase conversions. Reviews act as a form of social proof for your audience. Social proof is the idea that customers are more likely to trust a purchasing decisions when they see their peers have made the same decision. The majority of people read reviews before making a purchase, over 70% to be exact. Product reviews also allow you to maintain contact with your customers, which is an important part of building relationships with your audience.
Product Review Apps for Shopify
Below we’ll go over a couple of Shopify product review apps so you can start leveraging the power of social proof. There are plenty of other options to choose from in the Shopify App Store, but those featured here are amongst the most well-reviewed. We’ll go over the benefits they provide and the simple process of adding these apps to Shopify.
Shopify Product Reviews App
Shopify offers their own Product Reviews app, a perfect starting place for adding a product reviews widget to your products. It’s free and offers both light and advanced customization, allowing you to match your theme as necessary. Product Reviews includes an import and export function for any backup or migration needs.
Product Reviews also adds SEO-friendly review scores to your search listings. This can legitimize your store and its products, which is not to be overlooked when deciding whether to use customer reviews in your Shopify store.
Product Reviews Addon App
Product Reviews Addon is an app by Stamped.io that extends, and requires the use of, Shopify’s Product Reviews app. You gain some excellent features without paying, including the ability to send automated product review request emails upon purchase or fulfillment. There aren’t many customers who leave reviews on their own volition, but a greater number will do so when given a reminder. Customers will be able to leave reviews directly within the emails you send, making for an excellent customer experience. You’re only allowed basic email customization on the free level, and are also given a limit on the number of emails you can send per month. Paid plans provide more features such as custom redirect URLs, advanced email customization, and the option to offer coupons or discounts in return for completed reviews. Discount codes are an excellent incentive to entice your customers to leave a review. You’ll garner more reviews, they’ll get rewarded for leaving those reviews! The enterprise level plan also offers the ability to create Facebook and Instagram ad campaigns targeting recent visitors, and an engaging Questions & Answers feature.
Yotpo Reviews App
Yotpo Reviews offers a free tier that provides the most basic features from the prior entries in this article. You’ll get a product reviews widget for your page, and automated review request emails, but it ends there. Paying unlocks a suite of features including all the options of Product Reviews and Product Reviews Addon. We’ve included Yotpo due to its lack of dependency on Shopify Product Reviews, and its excellent reviews on the Shopify App Store.
How to Add Apps on Shopify
Once you’ve found the product reviews app you want to use, you’ll want to actually add it to your Shopify store, right? Thankfully that’s a painless task thanks to Shopify’s ease-of-use. Simply navigate to the app of your choice, and click the large green “Get” button. Shopify will guide you through a series of on-screen prompts and you should be ready to use your new app! Do note that some apps will require further steps, be sure to read their Shopify App Store entries to be wary of any special cases.