Growth Spark generated a lot of content in 2016 that we’re immensely proud of! We wanted to curate some of our top articles and guides from the year, just in case there’s something great you may have missed.
First up, a trio of our most-read articles that we posted in 2016:
Our Top Articles from 2016
The majority of people read reviews before making a purchase, over 70% to be exact. Product reviews also allow you to maintain contact with your customers, which is an important part of building relationships with your audience.
If your visitors aren't ready to commit to buying, you want to grab their attention as to maintain a dialog or keep them engaged until they are ready to make a purchase.
In our article about Secondary Conversion Goals, we discuss the value that social follows and e-mail sign-ups can bring to your e-commerce business. Both are great ways to build a relationship with your customers that can lead to future sales!
Houzz is a perfect platform for selling kitchen, bedroom, and other household furniture and products.
Our Social Commerce Series covered various social networking platforms and marketplaces that can be integrated with Shopify. Our most popular topic from the series focused on Houzz, an online marketplace specializing in home remodeling.
Our Three E-Commerce Guides
This year we compiled some of our favorite article series into convenient e-book and email guides. We’d love for you to check them out if their subject matter piques your interest!
We've gathered together the best practices and tips that will teach you how to increase your e-commerce sales by leveraging the power of social media. You'll learn about Facebook, Twitter, Pinterest, Houzz, the Shopify Buy Button, and how you can start using them with your shop today!
Conversion rate is, quite simply, the percentage of your visitors that complete a purchase from your online shop. Increasing or optimizing for conversion is therefore quite important! In our 7-part Guide to Increasing Conversion we’ll cover all the basics to Increasing Conversion and introduce you to proven e-commerce functionality including, but not limited to, live chat, loyalty programs, and back in stock notifications! Sign up now and we’ll deliver tips and best practices about each straight to your inbox!
We've gathered together the best practices and tips that will help you understand how to run your wholesale business on Shopify. We'll teach you the basic tenets to running a wholesale e-commerce business on Shopify and the 3 main ways to do so: Shopify Out-of-the-Box, Shopify Apps, and Shopify Plus!