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Great Content Is More Than Writing

Great Content Is More Than Writing

Great Content Is More Than Writing

We all know that the best marketing efforts are supported by awesome content, but “content” can be a whole lot more than just the words you write. To create a total narrative that supports your company’s style, message, and the products you want to sell, your content should expand beyond language alone.


In an article for The Future of Commerce, I put together a list of five ways online companies can create content that is going to solidify their brand identity and provide valuable information to customers and prospects. Check out the list here!