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Your Content Needs Strong Bones

Your Content Needs Strong Bones

Your Content Needs Strong Bones

Developing quality content is important, sure, but so is getting it in front of the right audience. Since both take a fair amount of time and effort to accomplish, you can shave off some writing time by repurposing your best content to suit multiple audiences.


In a recent article for The Agency Post, i discussed my strategies for doing just that. One of the key components of my approach is building content skeletons - creating a framework for an article or presentation that remains consistent across different versions, ready to be “fleshed out” to be presented to a specific audience. Read more here.