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Your Content Needs Strong Bones

Ross Beyeler

Developing quality content is important, sure, but so is getting it in front of the right audience. Since both take a fair amount of time and effort to accomplish, you can shave off some writing time by repurposing your best content to suit multiple audiences.

In a recent article for The Agency Post, i discussed my strategies for doing just that. One of the key components of my approach is building content skeletons - creating a framework for an article or presentation that remains consistent across different versions, ready to be “fleshed out” to be presented to a specific audience. Read more here.

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