Marketing has made a big shift toward content and customer/prospect education, but even that kind of information can fall into a couple of big categories. In a recent article for Branding Magazine, I dig into two major types of content: Theme-Driven and Campaign-Driven.
Both are important, but the intended purpose of the content will be the driving decider for which approach your pursue. One looks at the present, the other to the future. Read the full article here.