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Converting Visitors Into Customers

Ross Beyeler

For part 2 of my podcast series with Shopify, we looked at the next phase after acquisition - the ever important process of converting website visitors into paying customers.

We talked about some of the ways to improve conversion rates, as well as ways to make your site and company more appealing in a general way. These ideas combine work on the customer-facing side of your business, as well as data analysis on the back end.

Listen to the full podcast here.

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