In a recent article for The Future Of Commerce, I touched on the topic of subscription-based product services. We’ve all seen them, from NatureBox to Dollar Shave Club - companies that provide a product, an array of products, or various samples, shipped directly to the customer at a reasonable price.
But can these companies do what they claim, and change the way people shop entirely? They do have a few competitive advantages over brick and mortar businesses. Those advantages can be summed up in three basic categories: Product Discovery, Commodity Automation, and Try Before You Buy.
See how these types of companies are making waves in the full article here.