When people get that entrepreneurial spark, they want to leap right into the world of startups and small businesses. They get an idea, typically a solution to a problem they are dealing with personally, and want to take that solution straight to market. This is the wrong way to do it.
In a recent article for Small Business Opportunities, I discussed the problem in greater depth, and outline some of the steps would-be entrepreneurs should follow before diving into the world of business ownership.
For some more detailed information about evaluating the problem, evaluating the market, and evaluating the product, check out the full article here.