Check
it out
Guide to Increasing Conversion

In our 7-part Guide to Increasing Conversion we'll introduce you to proven e-commerce functionality including, but not limited to, live chat, loyalty programs, and back in stock notifications! Sign up now and we'll deliver tips and best practices about each straight to your inbox!

Blog

What's Your Marketing Message? Product Focused or Mission Focused?

What's Your Marketing Message? Product Focused or Mission Focused?

What's Your Marketing Message? Product Focused or Mission Focused?

In a recent article for Branding Magazine, I tackled an important marketing distinction that sometimes goes overlooked - or at least remains misunderstood: the difference between marketing a product and marketing a mission.

With some examples from around the internet, the article shows the immediately tangible differences between the two approaches, and going further, digs into how Mission Focused marketing is a more sustainable, adaptable, and differentiable strategy than the alternative - even if it’s harder to measure. Read the full article here.