In an article I recently wrote for StartUp Beat, I wanted to look at a tough issue that plagues many, many up and coming entrepreneurs - namely the transformation of an idea into a viable business. There are all kinds of pitfalls, misconceptions, and just plain old mistakes that people make when growing their startups. In the article, I present eight principles of moving from Zero to One - essentially finding out if your idea is viable in the first place, and getting that first step off the ground. Even if you aren’t exploring a brand new idea or just launching a business, these are some important principles to keep in mind… Read the full article here.
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