From the perspective of any business, there are two sides to every customer: the unique individual that purchases your products or services, and the data they represent in the larger context of your company’s overall performance.
These two ideas don’t gel very well, but they can with the help of technology, monitoring, and systematizing a few key components of the business.
By combining quantitative information about customer activity with qualitative details about preferences, you create a “customer story” that combines both sets of data into something useful for both the sales floor and the analyst’s report.
We call this method collecting analytics an e-commerce lifecycle platform (ECLP), and you can get started understanding your customers a whole lot better with just a few steps. Read more here.