Customer data can get a bit unruly. With so many numbers flying around, it can be tough for leaders to make heads or tales of what it actually means for customers, or even figure out how all the information fits together in a cohesive picture of company performance.
To overcome this challenge, companies need systems in place to aggregate and interpret data - and that’s where an E-Commerce Lifecycle Platform (ECLP) comes in handy.
In an article I wrote for The Future of Commerce, I assembled a three step process for identifying your company’s needs and putting everything together in an understandable - and more importantly, useable - way. Read the full article here.