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Exploring User-Generated Content in Your Marketing

Ross Beyeler

We recently published an article on TalentZoo that goes into the strategy of leveraging User-Generated Content for marketing and storytelling. User-Generated Content is exactly what it sounds like: letting your users create content that captures the experience they've had with your product or service. In this article, we explore two central themes to effective use of User-Generated Content:

    1. Encouraging Customers to Share Products While in Use

    1. Providing Customers a Platform to Share Stories


Read the full article here: Let User Generated Content Tell Your Marketing Stories
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