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SEO Basics for Business Owners

Ross Beyeler

At Growth Spark, we work with a lot of business owners just getting started in advertising and doing business online. We want to provide services to help you grow your business using the internet. The SEO Basics for Business Owners series was created as a resource for you to get started in promoting your new or existing website and attract new customers through search engines.

Search engine optimization (SEO) is the art and science of getting websites and webpages to rank higher in search engine results pages. While the focus is on a very specific results, there are a lot of techniques that you can implement to help influence the search engines to get a higher ranking for your website. So, we decided to create a basic introductory SEO basics course for business owners who want to promote their website. Even though there are professionals who devote their entire careers to perfecting SEO techniques, the basics are easy enough to learn and implement for anyone with a basic knowledge of the internet and websites.

Here's what will be covered in this series:

  1. What is SEO, and why is it important?
  2. Defining your target audience
  3. Keyword research tips
  4. Finding the best site structure
  5. On-page optimization for SEO
  6. Link building strategies
  7. Updating Content and Blogging
  8. Using analytics to track results

When people are looking for something on the internet, unless they already know the company they want it from, they will go to search engines. They enter in a keyword and two results appear: organic search results and paid search results. Paid search results (AdWords in Google) are not affected by SEO, so we'll leave that to another post.

The main results that people will click on are the organic listings in the middle of the page. Organic means that you can't pay to get your website on that list.

After someone does a search, they will likely click on the top results, and very few people even go to the second page in the Google results. This means that in order to be seen and clicked on in search results, you need your website to be on the first page for your keywords. The purpose of SEO is to help you do that.

At this point, you may be wondering, what are the keywords that I should be showing up for? That will be covered in this SEO Basics Series, but first you need to figure out who your target customer is.

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